Rue North is a modern members club concept rooted in understated luxury and intentional living. Designed for a lifestyle-led audience, the brand balances refinement with a sense of ease, where considered design meets everyday ritual.
The visual direction draws on soft neutrals, timeless typography, and quietly elevated details to create a world that feels both aspirational and accessible. Rather than excess, the focus is on restraint - allowing space, texture, and composition to lead.
Rue North is less about status, and more about experience - a brand that feels calm, curated, and inherently lived in.
Rue North
MEMBERS CLUB
LIFESTYLE - LUXURY - LIVED IN
Noa PR is built around stylised restraint and narrative storytelling. Designed to work with modern lifestyle, fashion, and beauty brands, Noa positions PR as an extension of brand identity rather than noise. The visual direction reflects this approach through soft neutrals, refined typography, and understated luxury - communicating trust, discretion, and intention. The brand explores how thoughtful PR can feel effortless yet impactful, favouring long-term relationships, curated exposure, and a less-is-more philosophy.
Noa
PUBLIC RELATIONS
STORYTELLING - TRUST - UNDERSTATED LUXURY
STORYTELLING - TRUST - UNDERSTATED LUXURY
Good Graces is a lifestyle brand rooted in the beauty of everyday moments, designed with new parents in mind. The brand explores a softer, more whimsical approach to daily living, where routine becomes ritual and the ordinary feels gently romanticised. Through muted tones, delicate textures, and thoughtful details, Good Graces creates a sense of calm amidst the chaos of early parenthood.
Centred on accessibility and ease, the brand embraces imperfection and fluidity, offering a more relaxed interpretation of modern living. It invites its audience to slow down, find grace in the in-between, and create moments of quiet connection. The visual direction reflects this through layered compositions, light-diffused imagery, and refined yet playful typography, balancing softness with subtle structure.
Good Graces
LIFESTYLE BRAND
WHIMSICLE - LIFESTYLE - EASE
Mia Maxwell is a contemporary nail studio redefining nail artistry through a refined, editorial lens. The studio blends modern femininity with a fashion-forward sensibility, positioning nails as an extension of personal style rather than an afterthought.
Designed to feel more like a boutique studio than a traditional salon, Mia Maxwell encompasses nail treatments, curated pop-ups, gallery-style inspiration, and an educational academy - creating a cohesive world around artistry, expertise, and self-expression. The visual identity allows the work to speak for itself while supporting a premium, considered client experience.
Clean typography, a monochrome palette, and confident composition reflect the brand’s ethos: sophisticated, assured, and quietly luxurious.
Mia Maxwell
nail studio
EDITORIAL - CONFIDENT - ASSURED
Jolie is a refined swimwear brand inspired by softness, movement, and modern femininity. Designed with an emphasis on subtle allure rather than statement, the brand celebrates confidence through ease - pieces that feel natural on the body and effortless to wear.
With fluid silhouettes, muted tones, and a calm, editorial visual language, Jolie creates swimwear that feels considered yet unforced. The aesthetic is minimal without feeling stark, sensual without excess - allowing texture, form, and proportion to take the lead.
Jolie Swimwear is made for women who value quiet confidence and timeless design, offering pieces that feel elevated, wearable, and enduring beyond the season.
Jolie
SWIMWEAR
ALLURE - SOFT LUXURY - FEMININE
La Mode is a fashion brand exploring a more conscious way to engage with style. The project centres around a curated edit of pre-loved, fashion-forward outfits available to rent or buy, many sourced from the wardrobes of influencers and content creators. Designed as a pop-up experience, La Mode celebrates circular fashion by giving well-loved pieces a second life, encouraging rewear over waste. The visual identity and campaign assets balance luxury with intention, positioning sustainability as aspirational, modern, and effortlessly stylish.
La Mode
PRE-LOVED FASHION
ASPIRATIONAL - TREND LED - FASHION FORWARD
Élevé centres their homeware brand on elevated everyday living, through the means of country chic pieces in the home. The brand explores how soft textures, pattern and muted palettes can transform the home into a calm, intentional space. Rooted in simplicity and quality, Élevé champions pieces that are timeless rather than trend-led, designed to be lived with, styled slowly, and appreciated over time. The visual direction reflects this philosophy through restrained typography, natural materials, and a quiet sense of luxury.
Élevé
HOMEWARE
